Copywriting

Client: Active Junky

Mission: Guide outdoor enthusiasts towards Active Junky’s social media channels.

Sample Copy: “Six out of five doctors recommend Active Junky as a supplemental adrenaline source and a healthy way to save money on gear. Follow us on social for immediate benefits.”

Visit Active Junky.

Client: Victorinox Swiss Army‍ ‍

Mission: Sharpen up dull cutlery copy while staying true to Victorinox’s voice.

Sample Copy:

Short Product Descriptions

4” Fibrox Pro Paring Knife

The 4” Fibrox Pro Paring Knife may be a small knife, but it plays a huge supporting role in the gastronomic theater. The short, thin, and sharp blade cores apples, seeds jalapeños, minces shallots, trims beans, slices cherry tomatoes, and more. It’s designed for the details, no matter how delicate.

Long Product Descriptions

Wine Master Damast Limited Edition

The journey of fine wine—from rolling vineyard to oak barrel to cedar cellar—should not end with a flimsy, plastic wine opener. Whether you’re an aspiring sommelier or an epicurean wine buff, Victorinox’s Wine Master Damast Limited Edition is a tasteful tool. Between the woodgrain scales and the finely wrought Damast steel blade, this expertly crafted pocket knife is both incredibly reliable and breathtakingly beautiful.

When it comes to craftsmanship, the Wine Master Damast Limited Edition is beyond compare. The oak scales are deep brown, lustrous, and luxurious. A silver Victorinox Cross & Shield emblem is set against the woodgrain, imbuing the Wine Master with a sense of history. What’s more, the emblem is actually a button: press it and the blade smoothly unfolds. 

The blade alone is worthy of admiration, as the stripes and whorls of the Damast steel are hypnotizingly gorgeous. Performance-wise, the knife is similarly impressive: the long, tapered blade is well-honed, precise, and confidence-inspiring in hand. The rest of the Wine Master’s tools are similarly fine-tuned. The two-stop lever and corkscrew ensure that even the peskiest corks are coaxed free, while the bottle opener makes quick work of beer caps. Foil, too, meets its match with the curved foil cutter.

All told, the Wine Master Damast Limited Edition is a pocket knife that’s on par with any vintage, no matter how fine. When dusting off a bottle that you’ve been saving for a special occasion, there’s no better tool than the Wine Master Damast Limited Edition. And remember: only 6,000 of these functional masterpieces will ever be made—make sure to grab one before they’re gone.

Evergreen Copy

Investing in Victorinox: Always a Sharp Decision

When tested against the competition, Victorinox high-carbon stainless steel blades are not only 25% sharper, but they also last twice as long. Purchasing Victorinox cutlery, then, is the definition of a smart long-term investment. Your dividends? Sharpen your knives less, rely on them more, and save money when you replace them less frequently.

Victorinox Lifetime Guarantee:

At Victorinox, we don’t consider our creations simply knives, but rather extensions of your hand. And when you put your trust in our knives, we don’t just consider you a customer, but rather an extension of our family. Since 1884, crafting premium steel knives has been our mission, and throughout our storied past, we’ve always strived to create products that last. That’s why the Swiss Army Victorinox name means what it does, and why our knives are so often passed down from generation to generation. And that's why we proudly offer a lifetime guarantee against defects in material and workmanship.

Testimonial: “Drew’s background in the cutlery and outdoor world make his copywriting extremely relevant to our audience. His writing style has brought excitement to once mundane product descriptions. It is always a joy seeing what he comes up with!”

— Kristin Oakes, Marketing Manager, Victorinox Swiss Army Inc.

Client: REI

Mission: Tout the benefits of bib snow pants to REI’s gear-lovin’ readership.

Sample Copy: “This fall, REI has doubled its category investment in bib pants for women and men. Why the spike? Is this a passing phase, a momentary mania, or are bibs finally garnering the renown they deserve?

I’m far from objective on this matter. Years of gear testing have turned me into a bib zealot. I firmly believe that the comfort, utility and style of bibs can’t be beat. Make the mistake of asking me if I like my bibs on the chairlift, and I’ll talk your ear off for the full ride up. I’m a card-carrying bib evangelist and proud of it.”

Read the full blog post at REI.

Testimonial: "Drew is one of those rare and magical combinations: He's a talented and proficient writer, with a strong grasp on what makes for a compelling story. And he also knows the snowboard world inside and out. Those two things make him distinctly capable when it comes to writing copy for outdoor brands and publications."

—Megan Michelson, contributing editor REI Co-op Journal

Client: Outdoor Research

Mission: School Outdoor Research’s customers on the joys of “puffy” jackets.

Sample Copy: “When I meet someone wearing a puffy, I read their baffles like tree rings. Stains and rips and duct tape—these are the scars and signs of an adventurer. Someone I might like to befriend. Someone who might be able to give me some trail or (depending on the stains) coffee shop beta. And vice versa, when I wear my puffy, there’s a small chance that a fellow member of the tribe might strike up a conversation of great importance. Where are you from? Anything worth seeing out here? Decent espresso nearby?

Think about it: Two dudes walk into a bar. One looks and smells like he just showered and shaved, and is wearing a jacket that looks like it was designed to be worn indoors. The other’s wearing the dirtbag uniform of torn-up puffy, facial hair and a couple days' worth of grime under his fingernails.

Who do you want to talk to?

Exactly.”

Testimonial: “Drew's article 7 Reasons To Bring A Puffy Everywhere is one of the top performing stories on the Outdoor Research blog over time. Drew combined humor and authentic knowledge of outdoor culture to produce a story that is both evergreen and sharable, and connects well to our product line. His writing is organized, punchy and effective.”

—Hilary Oliver, Outdoor Research Content Manager