Client: Victorinox Swiss Army
Mission: Sharpen up dull copy while staying true to Victorinox’s voice.
Sample Copy:
Short Product Descriptions
Flashy, captivating, and creative, these product descriptions target retail customers:
8” Fibrox Pro Bread Knife
This serrated blade bites into baguettes and even—dare it be so bold?—slices through tomatoes. That’s right: the “Bread” Knife refuses to be pigeonholed by its name! Its wavy sawteeth are exceptionally effective beyond the realm of crispy carbohydrates, conquering fruits and vegetables alike. Anything with a tougher peel or crust and a tender interior? That’s a job for the 8” Fibrox Pro Bread Knife.
4” Fibrox Pro Paring Knife
The 4” Fibrox Pro Paring Knife may be a small knife, but it plays a huge supporting role in the gastronomic theater. The short, thin, and sharp blade cores apples, seeds jalapeños, minces shallots, trims beans, slices cherry tomatoes, and more. It’s designed for the details, no matter how delicate. Clean and cut, pare and peel—the Paring Knife is a tiny key that unlocks the entire kitchen.
Long Product Descriptions
Informative yet engaging, these longer product descriptions help educate customers and point them towards the Swiss Army Knife that’s right for them.
Wine Master Damast Limited Edition
The journey of fine wine—from rolling vineyard to oak barrel to cedar cellar—should not end with a flimsy, plastic wine opener. Whether you’re an aspiring sommelier or an epicurean wine buff, Victorinox’s Wine Master Damast Limited Edition is a tasteful tool. Between the woodgrain scales and the finely wrought Damast steel blade, this expertly crafted pocket knife is both incredibly reliable and breathtakingly beautiful.
When it comes to craftsmanship, the Wine Master Damast Limited Edition is beyond compare. The oak scales are deep brown, lustrous, and luxurious. A silver Victorinox Cross & Shield emblem is set against the woodgrain, imbuing the Wine Master with a sense of history. What’s more, the emblem is actually a button: press it and the blade smoothly unfolds.
The blade alone is worthy of admiration, as the stripes and whorls of the Damast steel are hypnotizingly gorgeous. Performance-wise, the knife is similarly impressive: the long, tapered blade is well-honed, precise, and confidence-inspiring in hand. The rest of the Wine Master’s tools are similarly fine-tuned. The two-stop lever and corkscrew ensure that even the peskiest corks are coaxed free, while the bottle opener makes quick work of metal caps. Foil, too, meets its match with the curved foil cutter.
All told, the Wine Master Damast Limited Edition is a pocket knife that’s on par with any vintage, no matter how fine. When dusting off a bottle that you’ve been saving for a special occasion, there’s no better tool than the Wine Master Damast Limited Edition. And remember: only 6,000 of these functional masterpieces will ever be made—make sure to grab one before they’re gone.
Evergreen Copy
When positioned below compelling cutlery product descriptions, this evergreen copy instantly elevates Victorinox in the eyes of the customer.
Investing in Victorinox: Always a Sharp Decision
When tested against the competition, Victorinox high-carbon stainless steel blades are not only 25% sharper, but they also last twice as long. Purchasing Victorinox cutlery, then, is the definition of a smart long-term investment. Your dividends? Sharpen your knives less, rely on them more, and save money when you replace them less frequently.
Victorinox Lifetime Guarantee:
At Victorinox, we don’t consider our creations simply knives, but rather extensions of your hand. And when you put your trust in our knives, we don’t just consider you a customer, but rather an extension of our family. Since 1884, crafting premium steel knives has been our mission, and throughout our storied past, we’ve always strived to create products that last. That’s why the Swiss Army Victorinox name means what it does, and why our knives are so often passed down from generation to generation. And that's why we proudly offer a lifetime guarantee against defects in material and workmanship.
Testimonial: “Drew’s background in the cutlery and outdoor world make his copywriting extremely relevant to our audience. His writing style has brought excitement to once mundane product descriptions. It is always a joy seeing what he comes up with!”
— Kristin Oakes, Marketing Manager, Victorinox Swiss Army Inc.